Patrons

PRINCIPAL PATRON

We are honoured that Good Earth is the principal patron for this cultural documentation and Associate Producer of over 70 films in this series, including all three independent films. Their commitment and work within India's craft, culture and design communities is unparalleled - we could not ask for a more suitable patron to help actualise this project. Founder Anita Lal "Along with countless generations and millions of women I have loved and enjoyed draping saris of so many different regions, weaves and colours and have passed a lot of saris and the love for them to my daughters. Border&Fall deserves applause and our thanks for valiantly keeping alive sari traditions."

Patrons

Characterized by a love of color, design, India and textile, Raw Mango has grown to become one of India's most respected textile brands. Founder Sanjay Garg is deeply committed to furthering the dialogue of design from India and joins this project as a patron and invaluable member of our Advisory Board.

Verve is India's oldest homegrown women's monthly magazine and Associate Producer of 15 films. Founder Anuradha Mahindra shares, "It was important for Verve to be a part of this cultural documentation, it comes at a time when we realised this traditional garment was being relegated to occasion wear, rather than representing Indian women in everyday situations. It also comes at a time when there is a conscious industry revival in heritage crafts, a drive towards sustainability and an effort at supporting craftsmen and weavers at their work."