DESCRIPTION OF WEBSITE 

Border&Fall is a digital publication and strategic agency working across India’s craft and fashion communities. Border&Fall has created a non-profit project titled “The Sari Series: An Anthology of Drape” that documents the various regional sari drapes of India including 89 how-to drape films and three independent films (“The Sari Series”).

OWNERSHIP OF CONTENT

All content on the Website including without limitation the text, software, application program interface, scripts, graphics, photos, sounds, music, news, articles, images, illustrations, audio clips, video clips, links, interactive features, RSS feeds, applications (“Content”) and the trademarks, service marks and logos on the Website (“Marks”), are owned by or licensed to Border&Fall and subject to copyright and other intellectual property laws in India and other jurisdictions. The Content or Marks may not be used, copied, modified, edited, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, stored, performed or otherwise exploited in whole or in part nor can any derivative work be created from such Content other than (a) as expressly provided through the limited license in Section 3 below; or (b) by the written consent of Border&Fall which can be obtained by writing to thesari@borderandfall.com.

LIMITED LICENSE

1. Personal and Non-commercial use: The Contents of the Website are intended for Your personal and non-commercial use. You may download or copy the Content and other downloadable items displayed on the Site or Services for personal use, provided that (a) You maintain and abide by any copyright, trademark or other proprietary notice contained in the Content that You download or print; (b) You expressly attribute such Content to The Sari Series by Border&Fall; and (c) when publishing as media, you will not publish more than 15 of the images and/or films from the Website. Except as expressly authorized by Border&Fall, You are not allowed to create a database in electronic or paper form of all or any part of the Content appearing on the Website.
2. Press and Promotional materials: The full press kit including images available for download (“Press Material”) can be found here. Border&Fall provides You a limited, non-exclusive license to publish any Press Material on an as-is basis without any modification in any public media. The activities listed below require the prior written consent of Border&Fall, which can be obtained by writing to thesari@borderandfall.com:
   1. modification to the Press Material or Content; or
   2. use of Border&Fall Marks; or
   3. quotes from any Border&Fall representative; or
   4. publishing as media more than 15 of the images and/or films from the Website.
   5. For the avoidance of doubt, any press agency involved with the Sari Series will also require consent for the above listed activities. Further, Border&Fall reserves the right to disseminate press materials announcing The Sari Series.
3. Screenings: Any broadcast, transmission, display or performance of parts or the whole of The Sari Series will be subject to prior written permission and separate terms and conditions. Such prior written permission may be obtained by writing to thesari@borderandfall.com.
4. Social Media: Border&Fall welcomes You to publicize Your patronage, participation or inclusion of Your garment by providing a limited, non-exclusive license to use any clip, image, film or visual file from the Website (“Social Media File”) subject to the following conditions:
   1. the Social Media Files should not be modified or edited;
   2. the Social Media File can only be used for display on Your official social media handle;
   3. The Social Media File cannot be used for a call to buy or sale of any of Your products. The Marks may not be used to market, promote of sell Your product or for indicating that Border&Fall is endorsing Your product.
   4. You may not use the words “partnership,” “sponsorship” or any other term that suggests the existence of a joint venture or other relationship between You and Border&Fall.
   5. The Social Medial File should always appear together with (a) the attribution to The Sari Series by Border&Fall; (b) a direct link to http://thesariseries.com/ and (c) hashtag #TheSariSeries, as per the following sample guideline – “We are delighted to be one of the patrons / textile loaners / participants of Border&Fall’s The Sari Series: An Anthology of Drape, now live: www.thesariseries.com. #TheSariSeries”; and
   6. You will not publish more than 15 of the images and/or films from the Website.

USER FEEDBACK

You may have an opportunity to publish, transmit, submit or otherwise post reviews, comments or other materials (“User Feedback”). With respect to such User Feedback, You hereby provide Border&Fall an exclusive, irrevocable, sub-licensable, royalty free, worldwide and perpetual license to use any User Feedback without any limitations. You hereby provide your consent to Border&Fall to take down any User Feedback posted by You that is objectionable or unlawful in the sole discretion of Border&Fall.

THIRD PARTY LINKS

For any link provided to a third party website on the Website, You will be subject to the terms and conditions of the respective third party website. When you click on such third party link within the Website, we will not warn you that you have left the Website. Border&Fall is not responsible or liable to You for any content or other material hosted on such third party website. 

OUR TEAM →

OUR PATRONS →

1. A sari ranges from 3.2 meters to 8.2 meters in length. Some sari drapes require two piece sets, variable in size. And some sari drapes require odhnis.
2. Traditionally, the sari has been defined as a single piece of unstitched fabric, often with heavier sections to allow it to drape correctly. Its border (akin to a hem) would be woven with a heavier density, as would its ‘pallu’ (the often decorative end piece). But we suggest one ask, what makes a sari a sari? For this project, we pushed the traditional boundaries and experimented with textile yardage in addition to saris.
3. Wearing a sari requires precisely *zero* safety pins.
4. You don't have to wear a petticoat and you can wear whatever kind of blouse you prefer. For some drapes, you don't even need to wear a blouse!
   • Fact: The sari was worn without a blouse and petticoat before the British Raj. During the prudish Victorian era, baring one’s chest or being blouseless was seen as improper, so the Raj promoted the wearing of blouses and petticoats with ruffled hems. The result? Even today, most people wear the sari with a blouse and petticoat. But none of the regional sari drapes actually require a petticoat, and many can be worn without a blouse.
5. For those with no ties to the sari, the question of cultural appropriation often arises. It can't speak on behalf of all of India, but 95% of respondents in our survey suggested that Indians are open to anyone wearing the sari. Of course, with the proviso that it’s not in the context of a costume, and is worn with respect. To learn more about the issue and our take on it, read: 'Appropriating the Sari'. 
6. Draping a sari may seem daunting at first. To help you get started, we've put together a suite of six foundational tutorials: The Basic Pleat, The Basic Pouch, The Basic Knot, The Basic Peplum, The Basic Cascade and The Basic Flower. (LINK TO THE BASICS PAGE)

TEAM →

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CONTACT →

The Sari Series was created with two objectives. The first: to create an accessible and comprehensive cultural documentation of India’s sari drapes through short film. The second: to address a needed perception shift of the garment. The first being a required resource, the second, our point of view.

Both these objectives are conveyed through over 80 how-to drape films, each an average of two minutes and shared online, free of cost. In addition is a series of three independent films, commissioned by different filmmakers. Each speaks to a few (of the many) versions of the sari's past, present and future. These films are available offline, for in-person viewings.

Many have spent a lifetime studying saris and their textiles, few have spent it on the sari drape. We acknowledge those whose dedication has enabled this project to be created, especially Chantal Boulanger who in 1997 published 'Saris: An Illustrated Guide to the Indian Art of Draping' with over 80 drapes. Rta Kapur Chishti published 'Saris: Tradition and Beyond' in 2010, sharing over 108 draping styles. As our Sari Advisor, Rta ji and her team at Taanbaan were essential to realizing this project. This non-profit initiative is the result of many stakeholders including the lead patronage of Good Earth, please learn more about our team and patrons who made this possible.

As we launch this series, in October 2017, we reflect on the two years Border&Fall has spent working on these films - keenly aware that filmmaking happened to be the medium of expression for this idea, and not a pursuit in itself. For more insight on 'why the sari?' please read more about this project's importance. 

We are clear this is not the ‘definitive’ anthology of drape, nor the solution to an ongoing questioning of the sari's relevance and place in society. Rather, it is a part of the sari's larger conversation and ideally makes the sari more accessible to all - as an idea, ideal, drape, textile, inspiration or otherwise.

Thank you for your interest, please do share your stories with us on email, or on social using #TheSariSeries.

Founded in 2013 by Malika Verma Kashyap, Border&Fall is a digital publication and strategic agency working across India’s craft and fashion communities. Our multi-disciplinary agency specializes in business development within branding, digital, retail and creative direction. With an intimate understanding of fashion, textile and craft industries, the agency works with brands across all stages of growth. Clients include Raw Mango, Rashmi Varma, Bodice and Atmosphere. The Sari Series is a non-profit initiative by Border&Fall.